Infographic from the Web: Social recruiting: How to use social media to land a job

By Nicholas Charles

The winds of change are blowing through business hiring practices. The days of a neatly formatted resume and attention grabbing cover letter are quickly approaching their end. In their place? Individual social brands. Yes, the traditional resume is on life support as the social economy takes hold. This infographic, from sister site OnlineDegrees.com, examines how social media impacts not only the job search, but how employment candidates can leverage social social networks to find and get a job.

Recruiters are increasingly turning to social networks to both locate and recruit new talent. Recruiters have used LinkedIn (94.5 percent), Twitter (42 percent) and Facebook (33 percent) successfully to hire new employees. According to the infographic, employers use social media for several recruiting purposes:

  1. Recruit candidates who may not apply otherwise (84 percent)
  2. Save money (67 percent)
  3. Target a specific job level (54 percent)
  4. Increase the company's brand recognition (60 percent)
  5. Target a specific set of skills (52 percent)

For prospective candidates trying to virtually connect, expect hiring managers to go over your social brand with a fine-tooth comb. What are they looking for? A recent article on Forbes, "2013: The Year of Social HR", hiring or recruiting managers may check the following:

  1. Your number of Twitter followers;
  2. Your LinkedIn connections and community;
  3. Your LinkedIn recommendations
  4. Your Klout score
  5. Your name in a Google or Bing search

Making a good first (social) impression, notes the infographic, means optimizing your social brand. Adding a job title and profile picture to your various accounts is a good start. Other tips include following recruiters on Twitter and taking advantage of online job and social resume sites like About.me, Prezi.com and Jobzey.com.

How to use social media to land a job
Courtesy of: Online Degrees